Switching O2O Marketing Strategy through Video on Demand
Platform
In the digital era, every business is facing changes in
consumption patterns and consumer’s behavior. A strategy that is now
popular is offline to online (O2O) marketing, which integrates
offline and online marketing activities to improve consumer
experience.
The changes in consumer behavior patterns is a challenge for De Corner
Event, an event organizer company that is experienced in holding
pop-up markets, preloved markets, and trunk shows. The implementation
of an offline to online (O2O) marketing strategy is important to reach
more participants at events organized by De Corner Event.
MocaasTV
helps De Corner Event to implement this O2O marketing strategy by
creating a website that contains the company profile, team, services
offered, and event portfolio that has been held to increase brand
awareness and company credibility. This website can also be used as a
promotional platform for upcoming events equipped with a calendar so
that it is easy for the audience to find out the De Corner Event event
schedule. In addition to being aimed at event participants, the
website is also used as a reference for brands or tenants to
collaborate with De Corner Event.
MocaasTV's
technology also presents a live shopping experience to audiences who
cannot attend the De Corner Event event in person. With the live
streaming feature from MocaasTV, the tenants can exhibit their
products directly on the De Corner Event video on demand platform.
This allows the audience to see the products directly, and provides a
virtual shopping experience. Customers can then contact the De Corner
Event admin via WhatsApp to order products, making the shopping
process easier and more efficient.
This is a successful
example of how offline to online strategies can be implemented
effectively. With an experienced technical team, we help De Corner
Event overcome their challenges with changing consumer behavior.
Implement
offline to online strategies for your brand with MocaasTV!
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