Switching O2O Marketing Strategy through Video on Demand Platform
In the digital era, every business is facing changes in consumption patterns and consumer’s behavior. A strategy that is now popular is offline to online (O2O) marketing, which integrates offline and online marketing activities to improve consumer experience.
The changes in consumer behavior patterns is a challenge for De Corner Event, an event organizer company that is experienced in holding pop-up markets, preloved markets, and trunk shows. The implementation of an offline to online (O2O) marketing strategy is important to reach more participants at events organized by De Corner Event.
MocaasTV helps De Corner Event to implement this O2O marketing strategy by creating a website that contains the company profile, team, services offered, and event portfolio that has been held to increase brand awareness and company credibility. This website can also be used as a promotional platform for upcoming events equipped with a calendar so that it is easy for the audience to find out the De Corner Event event schedule. In addition to being aimed at event participants, the website is also used as a reference for brands or tenants to collaborate with De Corner Event.
MocaasTV's technology also presents a live shopping experience to audiences who cannot attend the De Corner Event event in person. With the live streaming feature from MocaasTV, the tenants can exhibit their products directly on the De Corner Event video on demand platform. This allows the audience to see the products directly, and provides a virtual shopping experience. Customers can then contact the De Corner Event admin via WhatsApp to order products, making the shopping process easier and more efficient.
This is a successful example of how offline to online strategies can be implemented effectively. With an experienced technical team, we help De Corner Event overcome their challenges with changing consumer behavior.
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