Content creator, a fun profession who earns around $44.192 annually. No wonder why people nowadays are interested in create contents and earn money through it. In this post, we’ll find out some income opportunities for content creators, so that you can be one of them!
Table of Contents
- The content creator economy
- Important things that content creators need to know
- Best platforms for content creators with income opportunities
Content Creator Economy
The COVID-19 pandemic shifted lifestyles and culture toward the digital space in late 2019. The economic crisis occurred and people were finding out a way to get income without leaving their house. One of the way is becoming a content creator.
With more people spending time at home due to lockdowns and social distancing measures, many have turned to content creation as a way to earn money and connected with others. According to a report by Hootsuite and We Are Social, there was a 70% increase in the number of people using social media in April 2020 compared to the same month in the previous year. This increase in social media usage has likely led to a rise in content creation as well.
Important Things that Content Creator Need to Know
To become a content creator, you need to have skills in photography, and videography. Before the content is published, you also need to edit it to improve the content quality
If you are interested to be a content creator, there are a few things you need to know as a beginner:
- Find your niche
- Be consistent
- Quality over quantity
- Engage with audience
- Avoid negative contents
Best platforms for content creators with income opportunities
1. YouTube
YouTube is an application that functions as a means of watching videos and sharing content. Content creators in YouTube a.k.a YouTubers, produce contents that relevant with their passion, niche, and audience.
Beside that, YouTubers also need to be creative to adapt with the current trends. Perseverance and creative content are the keys to earn money on this platform, since the earnings rely on ads with certain video views and subscribers itself. With 1,000 views on your video, you approximately will earn Rp 245,000 as a beginner YouTuber.
YouTubers’ earnings calculations use the revenue per impression (RPM) and cost per click (CPC) formulas. The nominal RPM that will be received is Rp 7,000 per ad impression, while the nominal CPC that will be received is Rp 5,000 to Rp 12,000 per ad impression click.
2. Instagram
There is no set number for how many content creators can earn from brand sponsorship on Instagram. But there is no set number for how many content creators can earn from brand sponsorship on Instagram as it depends on various factors such as the creator’s niche, audience size, engagement rate, and the type of content they create.
However, the average rate charged by content creators for sponsored Instagram posts was $1000 per 100,000 followers. It’s worth noting that this is an average rate, and individual rates can vary widely depending on the factors mentioned above. Additionally, rates can be influenced by factors such as the creator’s reputation, industry expertise, and the level of exclusivity offered to the brand.
3. TikTok
Tiktok is currently a platform that has a lot of users in Southeast Asia. Currently, many people are trying their luck at generating money by becoming content creators on TikTok. There are around 1 billion active users on TikTok every month, so it’s no wonder that most people are flocking to the TikTok platform.
There are numerous innovative features on the Tiktok platform, including Tiktok affiliate, Tiktok Shop, and Tiktok Live. Some of these features, of course, allow content creators to make money by creating content.
There are various versions of the earnings for Tiktok content creators. This is because content creators can also be referred to as people who can utilize media platforms by creating various types of content that is shared with the public. One of them is using the TikTok application. At this point, the TikTok account can register with the TikTok Creator Fund to be monetized.
The count is based on followers. 1,000, 10,000, 25, and 1 million followers just by knowing the number of followers. In detail, TikTok’s earnings with 1,000 followers is USD 2 or around IDR 28,000 per post.
TikTokers’ earnings with 10k followers range from USD 16 to USD 24, or IDR 227 to 340 thousand per post. Imagine if they made posts up to 30 per month; just multiply it!
4. Mocaas TV
To reach that level definitely requires a long process. Then the question is, is it possible for new content creators who don’t have a viewer base to earn income? The answer is definitely YES if you use MocaasTV.
It is because MocaasTV allow content creator to quickly direct your audiences to purchase the quality content you have provided. You can set up your own pricing on the CMS (Content Management System) provided. This can happen when you utilize the Mocaas TV video on demand platform as your video channel to host your video content.
Here you can set three types of pricing on your end. The first one is the Subscription model, in which your audiences will pay a monthly amount to watch all of your videos. The second model is Rental, in which your viewer pays a small fee specific to a video or set of videos, and has a limited time period to access and watch it. Then, you can also try Lifetime model in which your viewers will have unlimited access to all of your content with just a one-time purchase price.
Interested to become content creator? Let’s start with Mocaas.tv