{"id":258,"date":"2023-04-17T02:08:58","date_gmt":"2023-04-17T02:08:58","guid":{"rendered":"https:\/\/mocaas.tv\/blog\/?p=258"},"modified":"2025-01-07T16:54:51","modified_gmt":"2025-01-07T09:54:51","slug":"trik-mendapatkan-passive-income-dari-hobi","status":"publish","type":"post","link":"https:\/\/mocaas.tv\/blog\/trik-mendapatkan-passive-income-dari-hobi\/","title":{"rendered":"Trik Mendapatkan Passive Income dari Hobi"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/mocaas.tv\/blog\/trik-mendapatkan-passive-income-dari-hobi\/#Hobi_Membuat_Konten_Konten_Kreator\" >Hobi Membuat Konten: Konten Kreator<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/mocaas.tv\/blog\/trik-mendapatkan-passive-income-dari-hobi\/#Trik_Mendapat_Passive_Income_dari_Hobi\" >Trik Mendapat Passive Income dari Hobi<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/mocaas.tv\/blog\/trik-mendapatkan-passive-income-dari-hobi\/#1_Temukan_Platform_yang_Tepat\" >1. Temukan Platform yang Tepat<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/mocaas.tv\/blog\/trik-mendapatkan-passive-income-dari-hobi\/#A_MocaasTV\" >A. MocaasTV<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/mocaas.tv\/blog\/trik-mendapatkan-passive-income-dari-hobi\/#B_Spotify\" >B. Spotify<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/mocaas.tv\/blog\/trik-mendapatkan-passive-income-dari-hobi\/#C_WordPress\" >C. WordPress<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/mocaas.tv\/blog\/trik-mendapatkan-passive-income-dari-hobi\/#2_Optimalisasi_Konten\" >2. Optimalisasi Konten<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/mocaas.tv\/blog\/trik-mendapatkan-passive-income-dari-hobi\/#3_Buat_Strategi_Konten\" >3. Buat Strategi Konten<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/mocaas.tv\/blog\/trik-mendapatkan-passive-income-dari-hobi\/#A_Menentukan_target\" >A. Menentukan target<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/mocaas.tv\/blog\/trik-mendapatkan-passive-income-dari-hobi\/#B_Kenali_audiens\" >B. Kenali audiens<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/mocaas.tv\/blog\/trik-mendapatkan-passive-income-dari-hobi\/#C_Riset_kompetitor\" >C. Riset kompetitor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/mocaas.tv\/blog\/trik-mendapatkan-passive-income-dari-hobi\/#4_Cari_Ide_dan_Taktik_Unik\" >4. Cari Ide dan Taktik Unik<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/mocaas.tv\/blog\/trik-mendapatkan-passive-income-dari-hobi\/#5_Tentukan_Niche_Kamu\" >5. Tentukan Niche Kamu!<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Semua orang pasti memiliki hobi, namun tidak semua hobi bisa menghasilkan passive income. Lalu, hobi apakah yang bisa menghasilkan  <em>passive income<\/em>?<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-x-large-font-size\"><span class=\"ez-toc-section\" id=\"Hobi_Membuat_Konten_Konten_Kreator\"><\/span><strong>Hobi Membuat Konten: Konten Kreator<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Selain karena hobi, banyak sekali alasan untuk menjadi seorang konten kreator, salah satunya adalah untuk mendapatkan <em>passive income<\/em> atau penghasilan pasif.<\/p>\n\n\n\n<p>Salah satu cerita sukses dari tanah air yaitu konten kreator bernama Bianca Kartika. Bianca atau Caca adalah seoarang konten kreator<em> <\/em>yang saat ini tinggal di negara Korea.&nbsp;<\/p>\n\n\n\n<p>Caca, melanjutkan studi S2 sambil membuat kreasi yang bisa menghasilkan uang yaitu dengan memberikan pengalaman tinggal di Korea, membagikan makanan khas Korea, dan produk-produk yang di jual disana.&nbsp;<\/p>\n\n\n\n<p>Memulai karir nya menjadi seorang konten kreator di 2020, saat ini Caca sudah memiliki penghasilan Rp 300 juta &#8211; 500 juta dan 1.8 juta pengikut dari platform penjualan video ter-populer, yaitu YouTube.&nbsp;<\/p>\n\n\n\n<p>Bagaimana menurutmu? Apakah kamu juga tertarik menjadi seorang konten kreator yang melakukan hobi sambil mendapatkan penghasilan? Berikut cara nya.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-x-large-font-size\"><span class=\"ez-toc-section\" id=\"Trik_Mendapat_Passive_Income_dari_Hobi\"><\/span><strong>Trik Mendapat Passive Income dari Hobi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Untuk bisa mendapatkan passive income dari hobi membuat konten, kamu harus membuat dan memaksimalkan kualitas dari konten kamu terlebih dahulu. Berikut 5 trik yang dapat kamu lakukan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\"><span class=\"ez-toc-section\" id=\"1_Temukan_Platform_yang_Tepat\"><\/span><strong>1. Temukan Platform yang Tepat<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Konten memiliki banyak macam, seperti konten tulisan, visual, audio, audio visual, dan lainnya. Kamu perlu mengetahui konten yang ingin dibuat dan memilih platform yang tepat.&nbsp;<\/p>\n\n\n\n<p>Mungkin list platform dibawah ini dapat meng-inspirasi kamu ya!<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"A_MocaasTV\"><\/span><strong>A. <a href=\"https:\/\/mocaas.tv\/\" target=\"_blank\" rel=\"noreferrer noopener\">MocaasTV<\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"311\" src=\"https:\/\/mocaas.tv\/blog\/wp-content\/uploads\/2023\/04\/Trik-Mendapatkan-Passive-Income-dari-Hob-01i-1024x311.jpg\" alt=\"mocaastv adalah salah satu platform video untuk konten kreator yang ingin menghasilkan passive income\" class=\"wp-image-262\" srcset=\"https:\/\/mocaas.tv\/blog\/wp-content\/uploads\/2023\/04\/Trik-Mendapatkan-Passive-Income-dari-Hob-01i-1024x311.jpg 1024w, https:\/\/mocaas.tv\/blog\/wp-content\/uploads\/2023\/04\/Trik-Mendapatkan-Passive-Income-dari-Hob-01i-300x91.jpg 300w, https:\/\/mocaas.tv\/blog\/wp-content\/uploads\/2023\/04\/Trik-Mendapatkan-Passive-Income-dari-Hob-01i-768x233.jpg 768w, https:\/\/mocaas.tv\/blog\/wp-content\/uploads\/2023\/04\/Trik-Mendapatkan-Passive-Income-dari-Hob-01i-1536x466.jpg 1536w, https:\/\/mocaas.tv\/blog\/wp-content\/uploads\/2023\/04\/Trik-Mendapatkan-Passive-Income-dari-Hob-01i-2048x621.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>MocaasTV adalah platform penjualan video. Kamu dapat membuat konten audio visual (video), dan membagikan ke komunitas kamu secara berbayar. <a href=\"https:\/\/mocaas.tv\/blog\/dapat-uang-dengan-upload-video-tertarik-coba\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kapan lagi buat video sambil dapat uang<\/a>?.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"B_Spotify\"><\/span><strong>B. <a href=\"https:\/\/open.spotify.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify<\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"311\" src=\"https:\/\/mocaas.tv\/blog\/wp-content\/uploads\/2023\/04\/Trik-Mendapatkan-Passive-Income-dari-Hobi-02-1024x311.jpg\" alt=\"spotify adalah platform podcast yang bisa menghasilkan passive income bagi para kreatornya\" class=\"wp-image-263\" srcset=\"https:\/\/mocaas.tv\/blog\/wp-content\/uploads\/2023\/04\/Trik-Mendapatkan-Passive-Income-dari-Hobi-02-1024x311.jpg 1024w, https:\/\/mocaas.tv\/blog\/wp-content\/uploads\/2023\/04\/Trik-Mendapatkan-Passive-Income-dari-Hobi-02-300x91.jpg 300w, https:\/\/mocaas.tv\/blog\/wp-content\/uploads\/2023\/04\/Trik-Mendapatkan-Passive-Income-dari-Hobi-02-768x233.jpg 768w, https:\/\/mocaas.tv\/blog\/wp-content\/uploads\/2023\/04\/Trik-Mendapatkan-Passive-Income-dari-Hobi-02-1536x466.jpg 1536w, https:\/\/mocaas.tv\/blog\/wp-content\/uploads\/2023\/04\/Trik-Mendapatkan-Passive-Income-dari-Hobi-02-2048x621.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Apakah kamu seorang penyanyi? Host? Atau s<em>tory teller<\/em>? Jika iya, platform ini akan cocok dengan minat dan bakat kamu. Karena spotify akan membantu para kreator untuk menyebarkan karya nya dan menjadi populer.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"C_WordPress\"><\/span><strong>C. <a href=\"https:\/\/wordpress.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WordPress<\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"311\" src=\"https:\/\/mocaas.tv\/blog\/wp-content\/uploads\/2023\/04\/Trik-Mendapatkan-Passive-Income-dari-Hobi-03-1024x311.jpg\" alt=\"Wordpress salah satu platform blog populer yang memungkinkan penggunanya mendapatkan passive income dari ads\" class=\"wp-image-264\" srcset=\"https:\/\/mocaas.tv\/blog\/wp-content\/uploads\/2023\/04\/Trik-Mendapatkan-Passive-Income-dari-Hobi-03-1024x311.jpg 1024w, https:\/\/mocaas.tv\/blog\/wp-content\/uploads\/2023\/04\/Trik-Mendapatkan-Passive-Income-dari-Hobi-03-300x91.jpg 300w, https:\/\/mocaas.tv\/blog\/wp-content\/uploads\/2023\/04\/Trik-Mendapatkan-Passive-Income-dari-Hobi-03-768x233.jpg 768w, https:\/\/mocaas.tv\/blog\/wp-content\/uploads\/2023\/04\/Trik-Mendapatkan-Passive-Income-dari-Hobi-03-1536x466.jpg 1536w, https:\/\/mocaas.tv\/blog\/wp-content\/uploads\/2023\/04\/Trik-Mendapatkan-Passive-Income-dari-Hobi-03-2048x621.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Platform ini sangat tepat bagi kamu yang suka menulis: Berita, novel, blog, review, dan lainnya. Kreator blog atau disebut <em>blogger <\/em>bisa mendapatkan 5-10 juta rupiah perbulan, hanya dari ads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\"><span class=\"ez-toc-section\" id=\"2_Optimalisasi_Konten\"><\/span><strong>2. Optimalisasi Konten<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><em>Search Engine Optimization<\/em> (SEO) adalah metode mengoptimalkan website dengan cara menyisipkan kata kunci\/<em>keywords <\/em>kedalam artikelnya. Dengan begitu, para pembaca akan dengan mudah menemukan konten kamu yang relevan dengan apa yang pembaca butuhkan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\"><span class=\"ez-toc-section\" id=\"3_Buat_Strategi_Konten\"><\/span><strong>3. Buat Strategi Konten<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Agar penghasilan dari konten kamu optimal, kamu perlu membuat strategi konten. Hal ini dibuat agar kreator mengetahui kemana tujuan dan target pasar yang mereka inginkan. Disini kamu akan mengenal beberapa hal yang perlu dilakukan, seperti.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"A_Menentukan_target\"><\/span><strong>A. Menentukan target<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Pertimbangkan visi dan misi mu. Dengan begitu, kamu akan mengetahui bagaimana cara mencapai dan melakukan pendekatan terhadap audiens mu.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"B_Kenali_audiens\"><\/span><strong>B. Kenali<em> audiens<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Pelajari apa yang mereka sukai. Sehingga kamu bisa membuat konten yang sesuai dengan keinginan pasar, dan kontenmu akan selalu menjadi <em>top of mind<\/em> mereka!<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"C_Riset_kompetitor\"><\/span><strong>C. Riset kompetitor<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Positioning sangatlah penting. Hal ini dilakukan agar kamu mengetahui apa kelebihan dan kekurangan dari kontenmu.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-large-font-size\"><span class=\"ez-toc-section\" id=\"4_Cari_Ide_dan_Taktik_Unik\"><\/span><strong>4. Cari Ide dan Taktik Unik<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Mencari ide bukanlah hal yang mudah, kamu dapat membuat konten orisinil berdasarkan pengalaman kamu atau menggunakan <a href=\"https:\/\/trends.google.com\/home\" target=\"_blank\" rel=\"noreferrer noopener\">Google Trend<\/a> untuk mencari tau konten yang sedang trend.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\"><span class=\"ez-toc-section\" id=\"5_Tentukan_Niche_Kamu\"><\/span><strong>5. Tentukan Niche Kamu!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jika kamu ingin menjadi konten kreator yang dapat menghasilkan passive income, kamu harus berbeda dari kreator-kreator lainnya. Sehingga kamu perlu menemukan niche kamu sendiri.&nbsp;<\/p>\n\n\n\n<p>Setelah mengetahui cara mengubah hobi menjadi passive income, sekarang kamu dapat meningkatkan passive income dari hobi membuat konten, sekaligus mengembangkan hobi kamu. Yuk mulai dari sekarang!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Semua orang pasti memiliki hobi, namun tidak semua hobi bisa menghasilkan passive income. Lalu, hobi apakah yang bisa menghasilkan passive income? Hobi Membuat Konten: Konten Kreator Selain karena hobi, banyak sekali alasan untuk menjadi seorang konten kreator, salah satunya adalah untuk mendapatkan passive income atau penghasilan pasif. Salah satu cerita sukses dari tanah air yaitu konten kreator bernama Bianca Kartika. Bianca atau Caca adalah seoarang konten kreator yang saat ini tinggal di negara Korea.&nbsp; Caca, melanjutkan studi S2 sambil membuat kreasi yang bisa menghasilkan uang yaitu dengan memberikan pengalaman tinggal di Korea, membagikan makanan khas Korea, dan produk-produk yang di jual disana.&nbsp; Memulai karir nya menjadi seorang konten kreator di 2020, saat ini Caca sudah memiliki penghasilan Rp 300 juta &#8211; 500 juta dan 1.8 juta pengikut dari platform penjualan video ter-populer, yaitu YouTube.&nbsp; Bagaimana menurutmu? Apakah kamu juga tertarik menjadi seorang konten kreator yang melakukan hobi sambil mendapatkan penghasilan? Berikut cara nya.&nbsp; Trik Mendapat Passive Income dari Hobi Untuk bisa mendapatkan passive income dari hobi membuat konten, kamu harus membuat dan memaksimalkan kualitas dari konten kamu terlebih dahulu. Berikut 5 trik yang dapat kamu lakukan. 1. Temukan Platform yang Tepat Konten memiliki banyak macam, seperti konten tulisan, visual, audio, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":261,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77],"tags":[],"class_list":["post-258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-behind-the-lens"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trik Mendapatkan Passive Income dari Hobi<\/title>\n<meta name=\"description\" content=\"Ubah hobi menjadi passive income dengan platform yang tepat, konten optimal dan strategis, ide yang unik, serta niche yang spesifik\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mocaas.tv\/blog\/trik-mendapatkan-passive-income-dari-hobi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trik Mendapatkan Passive Income dari Hobi\" \/>\n<meta property=\"og:description\" content=\"Ubah hobi menjadi passive income dengan platform yang tepat, konten optimal dan strategis, ide yang unik, serta niche yang spesifik\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mocaas.tv\/blog\/trik-mendapatkan-passive-income-dari-hobi\/\" \/>\n<meta property=\"og:site_name\" content=\"Mocaas Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mocaastv\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-17T02:08:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-07T09:54:51+00:00\" \/>\n<meta property=\"og:image\" 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