{"id":136,"date":"2023-03-15T03:03:36","date_gmt":"2023-03-15T03:03:36","guid":{"rendered":"https:\/\/mocaas.tv\/blog\/?p=136"},"modified":"2025-01-07T16:52:49","modified_gmt":"2025-01-07T09:52:49","slug":"content-creators-at-start-ups-are-vulnerable-to-layoffs-myth-or-fact","status":"publish","type":"post","link":"https:\/\/mocaas.tv\/blog\/content-creators-at-start-ups-are-vulnerable-to-layoffs-myth-or-fact\/","title":{"rendered":"Content creators at start-ups are vulnerable to layoffs, myth or fact?"},"content":{"rendered":"\n<p id=\"8f30\">Since May 2022, there have been waves of startup layoffs. According to&nbsp;<a href=\"https:\/\/tfr.news\/articles\/2022\/8\/3\/pembuat-konten-di-start-up-rentan-kena-phk-benar-atau-tidak\" target=\"_blank\" rel=\"noreferrer noopener\">TFR News<\/a>, a business expert from Inventure, startups have entered \u201cstartup winter,\u201d where many investors withdraw their funds. The global crisis is the cause.<\/p>\n\n\n\n<p id=\"a66c\">This economic challenge isn&#8217;t only impacted to the company&#8217;s management but also the employment functions itself. In several situations, talent hired including content creators at tech companies is also affected by the layoffs.<\/p>\n\n\n\n<h2 class=\"has-x-large-font-size wp-block-heading\">Are content creators vulnerable to layoffs?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"624\" src=\"https:\/\/mocaas.tv\/blog\/wp-content\/uploads\/2023\/03\/Content-creators-at-start-ups-are-vulnerable-to-layoffs-02-1024x624.jpg\" alt=\"illustration depicting content creators affected by layoffs\" class=\"wp-image-173\" srcset=\"https:\/\/mocaas.tv\/blog\/wp-content\/uploads\/2023\/03\/Content-creators-at-start-ups-are-vulnerable-to-layoffs-02-1024x624.jpg 1024w, https:\/\/mocaas.tv\/blog\/wp-content\/uploads\/2023\/03\/Content-creators-at-start-ups-are-vulnerable-to-layoffs-02-300x183.jpg 300w, https:\/\/mocaas.tv\/blog\/wp-content\/uploads\/2023\/03\/Content-creators-at-start-ups-are-vulnerable-to-layoffs-02-768x468.jpg 768w, https:\/\/mocaas.tv\/blog\/wp-content\/uploads\/2023\/03\/Content-creators-at-start-ups-are-vulnerable-to-layoffs-02-1536x936.jpg 1536w, https:\/\/mocaas.tv\/blog\/wp-content\/uploads\/2023\/03\/Content-creators-at-start-ups-are-vulnerable-to-layoffs-02.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p id=\"61ad\">According to Ecommerce &amp; Tech Meme Factory\u2019s talent list, Ecommurz, around 1,989 employees have been laid off. More than 200 of them are content creators, such as writers, illustrators, and animators.<\/p>\n\n\n\n<p id=\"d33f\">Why are content creators vulnerable to layoffs?<\/p>\n\n\n\n<p id=\"b174\">In fact, they must meet a variety of needs within the company, which differs for strategic positions such as marketing communications. Companies don\u2019t need a lot of employees, but if they are creative, there will definitely be a lot of them. It takes many parties to consistently create good content.<\/p>\n\n\n\n<p id=\"8f8b\">Of course, this makes operational costs increase. Not to mention, content doesn\u2019t generate revenue directly, unlike the sales department. The impact of good content doesn\u2019t come instantly, but will be seen after a while. This what makes them vulnerable to layoffs. When a company is in financial trouble, sales will be prioritized, while expenses for marketing costs will be adjusted.<\/p>\n\n\n\n<p id=\"b1bb\">In general, content is under the marketing department. Startups, especially new comers, need awareness, but now there are definitely many who need sales. So that operational costs were reduced a lot earlier, possibly from there.<\/p>\n\n\n\n<p id=\"038c\">However, not every companies reduce the number of creators. Some companies need a lot of content creators. For example, micro, small, and medium-sized businesses rely on content creator activities to help them increase sales. Apart from that, creators still highly demand in several industries such as EduTech and entertainment<\/p>\n\n\n\n<p id=\"7a8f\">Interested to become content creator? Let\u2019s start with&nbsp;<a href=\"https:\/\/mocaas.tv\/?utm_source=blog+link&amp;utm_medium=link\" target=\"_blank\" rel=\"noreferrer noopener\">Mocaas.tv<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since May 2022, there have been waves of startup layoffs. According to&nbsp;TFR News, a business expert from Inventure, startups have entered \u201cstartup winter,\u201d where many investors withdraw their funds. The global crisis is the cause. This economic challenge isn&#8217;t only impacted to the company&#8217;s management but also the employment functions itself. In several situations, talent hired including content creators at tech companies is also affected by the layoffs. Are content creators vulnerable to layoffs? According to Ecommerce &amp; Tech Meme Factory\u2019s talent list, Ecommurz, around 1,989 employees have been laid off. More than 200 of them are content creators, such as writers, illustrators, and animators. Why are content creators vulnerable to layoffs? In fact, they must meet a variety of needs within the company, which differs for strategic positions such as marketing communications. Companies don\u2019t need a lot of employees, but if they are creative, there will definitely be a lot of them. It takes many parties to consistently create good content. Of course, this makes operational costs increase. Not to mention, content doesn\u2019t generate revenue directly, unlike the sales department. The impact of good content doesn\u2019t come instantly, but will be seen after a while. This what makes them [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":185,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77],"tags":[],"class_list":["post-136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-behind-the-lens"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content creators at start-ups are vulnerable to layoffs?<\/title>\n<meta name=\"description\" content=\"This economic challenge isn&#039;t only impacted to the company&#039;s management but also the employment functions itself, like content creators\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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